Our Vision, Mission & Company Values

Our Vision Statement tells us how we want to be now and in the future

We will be a forward thinking, profitable and customer focused business operating in the fuel and convenience retail sector. We will always remain true to our family orientated principles.

Our Mission Statement tells us specifically what we need to do to achieve this Vision

  • We will provide our customers with the fuel and convenience products they want, when they want them; delivered with a level of service that proves our ‘best in class’ competence.
  • We will be efficient, flexible and welcome change so as to grow our existing businesses and acquire new ones in the motor, fuel and convenience retail sectors.
  • We will challenge and support our employees to be better than yesterday
    We will be an active and trusted partner in the community.

Our Company Values form our culture. They underpin everything we do and will help us deliver our Vision and Mission Statement.

The 5 Cs…


Our customers are the most important part of our business. We strive to understand their needs, wants and concerns so as to deliver an excellent customer experience when they want it. We enjoy the sense of achievement in taking care of our customers and therefore repeat the process day in day out.


We recognise that we are in control of everything we do and that this has a direct impact on our customers; therefore we all take personal responsibility and ownership to deliver what they want, when they want it.


We inspire confidence by building relationships with customers, colleagues and the community based on integrity and honesty.


We will strive to do every part of our job better than the day before in order to continually improve. We enjoy this challenge and actively seek it.


The Company is committed to providing you with excellent training, strong teams and a supportive management style, thereby enabling you to be more effective in your job role and enjoy your place of work. In return we will get your commitment in helping us to achieve our Vision and Mission, whilst at the same time adhering to our Company Values.